AI for Customer Reviews and Reputation Management

Reviews drive decisions. AI can help you keep up with them, while keeping your replies honest and human.

• Summarise reviews across platforms into themes: service, price, cleanliness, delivery.
• Spot trends: a sudden rise in complaints about one issue.
• Draft replies you edit and personalise.
• Flag urgent cases: safety issues or serious complaints.
• Compare you with competitors from public reviews.
• Suggest improvements based on what customers mention.

1. Thank the reviewer, using their name if shown.
2. Acknowledge specifics. Generic replies look robotic.
3. Apologise sincerely where deserved, without excuses.
4. Offer a next step (contact details, a fix).
5. Keep it short and calm, even for unfair reviews.
6. Don't share private details in public replies.

• Don't write or buy fake reviews. It's against platform rules and consumer law in many places.
• Don't pressure customers into positive reviews.
• Don't auto-post AI replies without checking.
• Don't argue publicly.

• Ask happy customers at the right moment.
• Make it easy with a direct link.
• Follow platform rules on incentives.

Average rating, review volume, response time, and the share of complaints that mention the same issue.

Use AI to spot patterns and draft replies faster. The care, honesty and fixes must come from you.